Blockchain technology delivers marketing benefits for Anheuseur-Busch InBev

Anheuseur-Busch InBev, the brewer, has been an early adopter of blockchain solutions in the mobile marketing space.

Blockchain technology has generated vast amounts of chatter among marketers, but this enthusiasm is usually paired with limited understanding about its potential applications, and the absence of tangible best practices.

Anheuser-Busch InBev, the brewing giant, dipped its toe into the emerging space with an initiative that ran from May to August 2018. In doing so, it became the first marketer to activate a blockchain-based, app-driven mobile advertising campaign &nda