Danny Hardy, head of network analytics at Barclays Bank, is very definitely not prescriptive about analytics and big data but he has some useful ideas on how the topic can be approached.
At the Marketing Week Insight Show (London, March 2019), he highlighted two areas:
- focusing on core capabilities
- having a data-asset led strategy
It’s important to take a step back and look at all the different analytical techniques available, he said, listing things like predictive analytics, classification analytics, graph analytics, geospatial analytics.
“You’ve essentially got there a set of disciplines, a set of techniques,” he suggested. “And rather than...