When Bain & Company, the Boston-based consultancy, surveyed 650 senior US marketing executives, it identified various strategies that can inform the successful launch of new products, features, and campaigns.
The organization’s findings included the following:
- “Even though launches are a big part of what marketing is doing, nobody was really talking about them,” Laura Beaudin, partner/global head of marketing excellence at Bain, explained at Advertising Week New York (AWNY) 2019.
- Those brand stewards who intelligently championed the launch of a product, feature, promotion or campaign realized 1.5 times to two times higher annual revenue growth rates for a brand.
- “Eighty...