Australia’s hipages goes all in on TV to boost brand

Looks at how Australian online home improvement marketplace hipages is making a big bet on TV through a sponsorship deal with Australian TV series The Block.

Australian online home improvement marketplace hipages is making a big bet on TV – signing on as a major sponsor of season 15 of The Block, which will begin airing in August.

The Block is a popular reality television series broadcast on the Nine Network. The series follows four or five couples as they compete against each other to renovate and restyle properties and sell them at auction for the highest price.

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