Many innovators in Silicon Valley display a reflexive opposition to advertising.
“Some famous people in tech have had the view that marketing is almost cheating,” Les Binet, Head of Effectiveness at agency adam&eveDDB, explained at SXSW 2023, a conference held in Austin, Texas.
“There are probably many people here in Austin who have that mantra that: ‘If you’re an innovator, if you’re creative, if you’ve got disruptive technology, then you don’t really need marketing.’”
Such an attitude is perhaps best embodied by a quote from Jeff Bezos, founder of e-commerce platform Amazon, who, in 2009, said: “Advertising is the price...