APAC retailers are missing the mark thanks to ineffective digital practices

Research by Dotdigital shows that ineffective digital practices are a key barrier to APAC retailers taking concrete steps towards effective omnichannel marketing.

Ineffective digital practices are keeping APAC retailers from tapping the opportunities that omnichannel offers for driving sales and brand awareness.

Basic segmentation based on information such as the customer’s gender, location and birthday, is not being done by 60% of APAC retailers, according to recent research by martech company Dotdigital.

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