AOL: The importance of good manners and relevant context in ad placement

This event report highlights AOL's use of context to better target audiences without being intrusive.

AOL: The importance of good manners and relevant context in ad placement

Emily Barley

"We've forgotten the etiquette of advertising," according to James Hayr, Head of Branded Content at AOL. He explained to an audience gathered for IAB UK's Content & Native conference held in London in September 2016, that brands and publishers ha

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