ANA, Cannes Lions join forces to manage marketing disruption

The Association of National Advertisers (ANA) and Cannes Lions have joined forces to help marketers tackle some of the most pressing challenges facing the industry.

“Does marketing still matter?” Marc Pritchard, Procter & Gamble’s chief brand officer, asked delegates at the Association of National Advertisers’ (ANA) 2018 Masters of Marketing Week.

As CMOs, he told the conference audience of some 3,000 delegates, “this question is surprising, if not a bit insulting. But, when you step back and look at what’s happening, it’s kind of understandable.”

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