Amazon Prime: using sports streaming to attract and engage

Matthew Carlton

Sports rights are no longer the preserve of TV broadcasters, as tech platforms and e-commerce businesses tap into this market as a way of attracting and engaging consumers.

Amazon is committed to sports broadcasting for the long term, according to Alex Green, Amazon Prime Video European Managing Director.

Building on the success the brand has with its original entertainment programming – which includes The Grand Tour, The Marvelous Mrs Maisel and the All or Nothing documentary series – it is looking to sport to have an impact with its cust

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands