AMA Mplanet 2009: Xerox’s model for a customer-centric business

Geoffrey Precourt

WARC Online's U.S. editor, Geoffrey Precourt, reports from the American Marketing Association's Mplanet 2009 conference in Orlando, Florida, on the presentation of Anne Mulcahy, CEO of Xerox.

AMA Mplanet 2009: Xerox's model for a customer-centric business

Geoffrey Precourt WARC Online

WARC's US Editor Geoffrey Precourt reports from the AMA's Mplanet 2009 conference in Orlando, Florida, on the turnaround of Xerox.

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