Allegra uses AR-driven ads to make an impact in Brazil

Allegra, the allergy-relief drug made by Sanofi, used mobile ads powered by augmented reality to connect with consumers in Brazil.

Allegra, an allergy-relief drug owned by Sanofi, has put augmented reality (AR) at the heart of its brand transformation in Brazil.

In late 2018, the antihistamine product was made available over-the-counter in the country for the first time, having previously...

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