Why it matters
According to a report by The International Air Transport Association (IATA), the Indian aviation sector is growing at a rapid rate. In 2017, 158 million people travelled to/from/or within India and the number expected to treble to 520 million by 2037. In fact, by 2026, India is expected to be the third largest air transport market in the world, behind US and China.
- AirAsia is aggressively looking at the use of data and digital in building operational efficiency and help differentiate from Indian competitors.
- The key to making profits is using digital intelligently and figuring a way to earn more from flyers – to take a larger part of their wallets beyond what they are spending on the airline.
- In a highly regulated and commoditised space such as travel, where all players have the same aircraft, the same safety and engineering standards – It’s about the sophistication that you bring into everything that you do.