Agency 360i demonstrates the narrative potential of voice skills

360i, the agency, has helped brands such as HBO and National Geographic create compelling voice apps that successfully engaged consumers.

Voice has become more than an abstract somewhere-in-the-future marketing tool for New York-based 360i.

The Dentsu-owned agency – which boasts a roster of clients including Absolut, Canon, DSW Jameson, Nestlé's Lean Cuisine, Pernod, and Red Roof Inn – has stepped up to the audio opportunity with programs designed for National Geograp

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