Advertising beyond imagination: China emerges as a trailblazer in mobile marketing

This article explores how China is emerging as a global leader in mobile marketing with integrated campaigns and mobile-first customer engagement via WeChat.

Steven Chang, Corporate Vice-President at Tencent, believes that China is set to become the most influential trendsetter in the world of mobile marketing and omni-channel integration.

A big call, perhaps, in a world where Google, Facebook and Snapchat capture billions in ad spend every year. But Chang, who leads the online advertising and media sales division at the Shenzhen-based internet giant, is in a position to make the claim