Aditya Birla on connecting India’s online and offline consumers

Gathering online and offline insights in a balanced way is crucial to brand growth, according to Fortune 500 India company Aditya Burla Group.

Sudip Mitra, senior vice president for consumer insights and brand development at Aditya Birla Group, said there has been a huge change in the way insights get collected in the digital age and there is now a need to combine offline and online consume

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