As the digital and mobile revolution continues to sweep India, it's not just brands that are looking to make the most of change – it's the Government.
The Indian government is keen to make digital payments the new transaction norm in India. There is a definite desire to move away from a cash based economy that India has always been - the government's controversial move to demonetize large currency notes in November 2016 as well as the introduction of the GST (Goods & Services Tax) regime in mid-2017 are clear statements of intent.
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