A three-step framework to address racist casting in advertising

A survey of 500 executives in the marketing industry revealed several critical insights about how anti-Black prejudice is widespread in the casting process for ads.

Why it matters

Tackling racism in the marketing industry needs a re-examination of every aspect of current practice – and that includes how they make casting decisions in ads. Making improvements in this regard will require a thoroughgoing review of every aspect of

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands