A poo in every issue: how Dennis Publishing cracked the tween market

This event report examines how Dennis Publishing, an independent UK publisher, successfully launched a version of its The Week magazine to appeal to the tween market.

The Week is a long–running weekly magazine (21 years) that features a selection of British and international news content distilled into 35 pages – or as the slogan has it, what you need to know about everything that matters. "It's a good