As the advertising-agency business meets the challenges of a powerful digital ecosystem, the intrusions of consultancies and publishers into the marketing space, and an increasing lack of public confidence in the storied profession, Marla Kaplowitz has a crisp vision of the future.
"We will be the champion our industry deserves, championing creativity. We will be the business partner that our members can unfailingly rely upon to help the success of their businesses," Kaplowitz, the president/CEO of the 4A's (American Association of Advertising Agencies), told delegates at its 2018 Accelerate conference in Miami Beach.
As...