10 ways to become the best client ever

Anselmo Ramos, co-founder of DAVID, gives his tips for clients to improve their agency relationships – and their creative work.

In recent years, Anselmo Ramos, founder of the WPP-owned, Ogilvy-affiliated agency DAVID, has become something of an adland legend.

During his time at Ogilvy & Mather Brazil, Ramos had a hand in creating the 'Real Beauty Sketches' campaign for Dove. And, more recently, he's been lauded in Cannes and elsewhere for groundbreaking Burger King, MACMA and Heinz work.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands