10 ways to become the best client ever

Anselmo Ramos, co-founder of DAVID, gives his tips for clients to improve their agency relationships – and their creative work.

In recent years, Anselmo Ramos, founder of the WPP-owned, Ogilvy-affiliated agency DAVID, has become something of an adland legend.

During his time at Ogilvy & Mather Brazil, Ramos had a hand in creating the 'Real Beauty Sketches' campaign for Dove. And, more recently, he's been lauded in Cannes and elsewhere for groundbreaking Burger King, MACMA and Heinz work.