Event Marketing Premiums That Enhance Your Program
Building premiums into your event plans
Maureen Burd Marketing Specialists/PTI
Many marketers agree that event marketing whether for a major sporting affair or a membership drive must include a cohesive plan which ties together the event and the program sponsor.
In planning strong tie-ins for my customers I find that knowing the client and their objective is the key to a long run of successful programs. As part of the planning, my customers include giveaways or merchandised premiums to create a memento of the event. Premiums best support the...