eve Sleep: Helping the nation switch off

Eve sleep, a mattress company, reversed sales declines in the UK by launching a fluent device in the shape of a sloth and launching consistent activations at contextually relevant moments.

Campaign details

Brand: eve SleepAdvertiser: eve SleepEntrant: CreatureCategory: Single MarketPrincipal authors: Andrew Gibson, Creature; Cheryl Calverley, eve Sleep


The marketing spend and influence of 'scale-ups' is, well, scaling up and the marketing industry isn't prepared.

The revolution is coming.

Marketeers (including the co-author of this paper) are leaving large heritage brands to hop on board. Brands like Coca-cola are adopting language like 'Head of Growth'. ITV, Sky and creative agencies left right and centre are building whole departments aimed at targeting the 'scale up' pound. Buoyed by pandemic effects, in...

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