Evaluation of Public Spokes Persons

Describes a study into the various factors affecting a person's influence and effect when communicating via mass media, particularly political statesmen on TV.
  

Evaluation of Public Spokespersons

Professor Flemming Hansen, Copenhagen Business School and Professor Christian Kock, The University of Copenhagen

but when I was speaking in America, they told me that there were 105 million TV sets in America ... It is a strange feeling to speak to millions of people. I think one feels it. There is something strange about television, very odd, also in another way. They told me over there that television is dangerous, it...

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