Evaluation of live test stories

Systembolaget, Sweden’s alcohol retailing monopoly, acts on a strictly regulated market where the marketing possibilities for the retailer are limited.

Evaluation Of Live Test Stores

Multiple methods for multifaceted information

Lotta Holfve Systembolaget ABJan Enander LUI Marknadsinformation AB

BACKGROUND

Systembolaget is the Swedish government monopoly in alcohol retailing. The monopoly is based...