Evaluation of live test stories

Jan Enander and Lotta Holfre

Systembolaget, Sweden’s alcohol retailing monopoly, acts on a strictly regulated market where the marketing possibilities for the retailer are limited.

Brand loyalty
Shopper research & insight
Customer relationship management
POP & in-store
Sweden
Strategy

Evaluation Of Live Test Stores

Multiple methods for multifaceted information

Lotta Holfve Systembolaget ABJan Enander LUI Marknadsinformation AB

BACKGROUND

Systembolaget is the Swedish government monopoly in alcohol retailing. The monopoly is based...

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