Evaluating new fragrances in a new way: a means for identifying future winners

Nowadays it is becoming more and more difficult to develop new fragrances outdoing existing ones in terms of consumer acceptance.

Evaluating New Fragrances In A New Way

A means of identifying future winners

Anne Michaut Wageningen UniversityStan Knoops IFF International Flavors&Fragrance

Introduction

The development of new fragrances is central to fragrance industry's successes....