Eurostar – The Eurostar Quest

Paris and London had lost some of their appeal as short-break destinations given the accessibility of other cities served by low-cost airlines.

Eurostar – The Eurostar Quest

Agency name: Space Client name: Eurostar Category: Digital Communication Country: UK


In spite of carrying more people to London, Paris and Lille than all the airlines put together, Eurostar – the high speed, intercontinental rail operator – faced two key challenges in 2006:

  • Europe: Paris and London had lost relevance and appeal as short-break destinations given the accessibility (in distance and price) of other more 'interesting' cities served by low cost airlines.

  • International:Eurostar carried low levels of brand awareness in growing markets outside of Europe, yet offered...

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