European Union Delegation in Myanmar: A Le Htoe – Myanmar action against gender-based violence

The European Union Delegation in Myanmar, a government body, launched a campaign in Myanmar to bring the issue of gender-based violence to the fore.

Campaign Overview

Violence against women is one of the most rampant yet under-reported human rights violations globally. In Myanmar, silence is often the response among victims, their families and the community.

The European Union Delegation in Myanmar engaged RICE to bring the issue of gender-based violence to the fore. The A Le Htoe: Myanmar Action Against Gender-based Violence is a digital multimedia campaign created to underpin the critical role of males in creating a safer world for women and girls.

'A Le Htoe', which means 'knockout'in Burmese, served as a rallying cry against gender-based violence. With...

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