Marketers in Asia Pacific and North America are most likely to believe that data privacy and calls for a more ‘ethical internet’ will significantly impact their marketing strategy in 2023, as revealed by the latest WARC Marketer’s Toolkit data.
Globally, data privacy (39%) is ranked by advertisers as the third most important issue likely to affect their 2023 strategies, after the economic recession (63%) and sustainability and climate change (40%).
Almost 90% of marketers from North America expect data privacy to impact their planning, against the backdrop of data regulation patchworks which have sprawled exponentiallyover the...