Euro in Europe - the problem is opportunity

Nick Jankel-Elliott

Campaign in 1999 by TBWA GGT Simons Palmer for the Treasury/COI Euro Preparations Campaign (to stimulate awareness and action about the Euro among the business community in UK).
Agency: TBWA GGT Simons PalmerAuthor: Nick Jankel-Elliott

'The Problem Is An Opportunity in Work Clothes'

The Euro in Europe: Raising Awareness and Stimulating Action within the UK Business Community

BACKGROUND: THE IMMINENT TIME BOMB

In January 1999, 11 countries in Europe would be entering into the 'Eurozone' and henceforth trading with each other and the world in a Single European Currency, the Euro. Although Britain was not entering into this economic agreement it would have far reaching ramifications for British businesses. Omnibus figures suggested that only 5% of British businesspeople were prepared for these imminent shock waves originating...

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