Visit Brussels: #CallBrussels

VisitBrussels, the tourism office of Brussels, transformed the perception of Brussels across Europe by launching a campaign that connected Brussels locals with the rest of Europe to give them an accurate picture of the country.

Campaign details

Brand: Visit BrusselsAdvertiser: Visit BrusselsAgency: AIRCountry: Belgium

Countries in which effectiveness was proven

Belgium, France, Germany, Italy, Netherlands, Spain & United Kingdom.

Campaign background

The Paris terrorist attacks of...