100% Meriva - 100% Flexible
Brand Name: Opel Meriva Client Name: General Motors Europe/ OpelAgency Name: McCann-EricksonCategory for this Entry: Automotive
Summary
The challenge was to launch the Opel Meriva - a new small versatile monocab...
Opel Meriva: 100% Meriva - 100% Flexible
The challenge was to launch the Opel Meriva - a new small versatile monocab -whilst achieving the overall objectives for the Opel brand.
