NIVEA Visage – DNAge
Client: Beiersdorf AGAgency: TBWA\GermanyCampaign Name: DNAge LaunchCategory: FMCG – Cosmetics & Toiletries: Beauty aids & cosmetics
SUMMARY
Today, anti-ageing products are driving the face care category. While NIVEA's main competitors already had several anti-ageing lines and additional specialised anti-ageing products out in the market, NIVEA Visage only had one. To stay competitive, NIVEA had to rearm.
It had been eight years since the successful launch of Q10 Anti-Wrinkle Care: eight years in which competition in this segment intensified. In 2006, NIVEA Visage found itself being attacked from...