L'Oréal Paris: 23 shades, 23 stories

L'Oréal Paris, a cosmetics brand, tackled the lack of diversity within foundation shades by turning its harshest critics into its biggest advocates in the UK and Ireland.

Campaign details

Brand: True MatchAdvertiser: L'Oreal ParisAgency: McCann LondonCountry: United Kingdom

Countries in which effectiveness was proven

Ireland & United Kingdom.

Campaign background

The UK and Ireland are diverse but foundation shades aren't


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