Inspired By Iceland: Ask Gudmundur: The World's First Human Search Engine

This case study explains how Promote Iceland, the country's tourist board, recruited ordinary Icelanders to answer prospective tourists' questions.

Inspired By Iceland: Ask Gudmundur: The World's First Human Search Engine

Campaign details

Brand: Inspired By IcelandAgency: The Brooklyn Brothers & ÍslenskaAdvertiser: Promote IcelandCountry: United Kingdom

Campaign Background & Summary

THE NEED...