Inspired By Iceland: Ask Gudmundur: The World's First Human Search Engine

This case study explains how Promote Iceland, the country's tourist board, recruited ordinary Icelanders to answer prospective tourists' questions.

Inspired By Iceland: Ask Gudmundur: The World's First Human Search Engine

Campaign details

Brand: Inspired By Iceland Agency: The Brooklyn Brothers & Íslenska Advertiser: Promote Iceland Country: United Kingdom

Campaign Background & Summary

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