Campaign details

Brand: Hornbach
Advertiser: Hornbach
Agency: Heimat Werbeagentur GmbH
Country: Germany

Countries in which effectiveness was proven

Austria, Czech Republic, Germany, Netherlands & Switzerland.

Campaign background

For more than 15 years HORNBACH is known for its manic passion for projects. The German institution for DIY competence established itself as the number one address supporting customers in realizing DIY projects – as crazy and big as they might be. But the beginning of the year is a time when HORNBACH's customers are still in DIY winter sleep.

HORNBACH faced a weak third financial quarter 2015/2016 because of overall weather conditions. This time of the year is traditionally not the one when people are most excited about tackling their DIY- and gardening projects.