Generali – Under the Wings of the Lion

Brand Name: Generali – Under the Wings of the Lion
Advertiser: Generali Holding Vienna
Agency: BBDO Werbeagentur GmbH & Co. KG
Prize: Bronze
Category: Financial Services


Generali exceeded all objectives in Central and Eastern Europe (CEE) within a comparatively short campaign period. By communicating the myth of the winged lion, Generali established its emotional magical value, which enhanced long term customer relationships and brought greater profit. It had very strong impacts on awareness, core images, relevant set and market share, with turnover growth clearly outstripping overall market development.