Campaign details

Agency: Uncle Grey
Country: Denmark

Countries in which effectiveness was proven

Denmark, Germany, Netherlands, Norway & Sweden.

Campaign background

Our story is about one of Europe's coolest furniture brands. It starts in crisis, but ends in a success made extraordinary by the remarkably small communications budget that drove it. is a retailer that designs and sells 'New Scandinavian Design' to the young, ambitious and savvy consumers of Denmark, Norway and Sweden through online and physical stores. Launched in 2000, the business enjoyed 7 years of growth- by 2007, annual profits were averaging 3¼ million kroner.