Audi - Tomorrow has Arrived

Audi introduced a new vehicle design into the market in 2004.

Audi AG – Tomorrow has Arrived Today

Brand Name: Tomorrow has Arrived . . .”Advertiser: AUDI AGAgency: AUDIPrize: SilverCategory: Automotive


Audi introduced a new vehicle design into the market in 2004. While press and automotive enthusiasts had been introduced to the upcoming design changes by show cars at motor shows in 2003, there was a large communicative gap to the general public.To face the resulting marketing challenges, Audi built a special film car, the Audi RSQ, driven by US-Moviestar, Will Smith, in the blockbuster movie “I,Robot": the...

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