Aldi: Kevin The Carrot – Making Christmas Amazing

Aldi, a global discount supermarket chain, enjoyed fantastic growth with its ‘Kevin the Carrot’ Christmas campaign in the UK and Ireland, reducing previous Christmas shortfalls.

Campaign details

Brand: Aldi Advertiser: Aldi Stores UK & Ireland Agency: McCann Manchester Limited Country: United Kingdom

Countries in which effectiveness was proven

Ireland & United Kingdom.

Campaign Background

For ten months of the year, Aldi had a winning formula in the UK and Ireland. Being a deep-discounter supermarket famous for low prices – averaging 20% cheaper - on a modest range of everyday necessities was a recipe for success.

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