Aldi: Kevin The Carrot – Making Christmas Amazing

Aldi, a global discount supermarket chain, enjoyed fantastic growth with its ‘Kevin the Carrot’ Christmas campaign in the UK and Ireland, reducing previous Christmas shortfalls.

Campaign details

Brand: Aldi Advertiser: Aldi Stores UK & Ireland Agency: McCann Manchester Limited Country: United Kingdom

Countries in which effectiveness was proven

Ireland & United Kingdom.

Campaign Background

For ten months of the year, Aldi had a winning formula in the UK and Ireland. Being a deep-discounter supermarket famous for low prices – averaging 20% cheaper - on a modest range of everyday necessities was a recipe for success.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands