Campaign details
Brand: Etihad Brand owner: Etihad Airways Entrant company: MullenLowe LondonIdea creation: MullenLowe London Market: United Arab Emirates Sector: Airlines Media channels: Email marketing, Online video, Websites & microsites, Public relations Budget: Up to 500k
Executive summary
As activists took to the streets to flight shame, blame and call to ban Frequent Flyer programmes, IATA (the International Air Transport Association) mandated Net-Zero carbon emissions by 2050. In the wake of an industry-toppling pandemic, how could Etihad Airlines Loyalty Programme reward flying without...