Etihad Guest: Conscious Choices
Yasmine Pithawalla, Louise Roberts, Jane Dorsett
Etihad Guest, an airline, launched a campaign in Australia, the UAE and the UK to develop sustainability as a core business capability, become the first sustainable loyalty programme, encourage active guests to adopt a conscious choice and encourage everyday carbon offsetting.
Campaign details
Brand: Etihad Brand owner: Etihad Airways Entrant company: MullenLowe LondonIdea creation: MullenLowe London Market: United Arab Emirates Sector: Airlines Media channels: Email marketing, Online video, Websites & microsites, Public relations Budget:...
