Campaign details
Brand: Etihad AirwaysBrand owner: Etihad AirwaysEntrant company: Crossmedia, DüsseldorfMarket: GlobalSector: AirlinesMedia channels: Programmatic display, Social mediaBudget: 500k - 1 millionCampaign video
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....