Estimation method for media audience duplication

This paper describes a method for evaluating multimedia campaigns which consolidates the frequency distributions from the individual schedules of different media into a single distribution.

Estimation method for media audience duplication

Patricio Moyano Galdames and Orlando Muñoz BalmacedaTime Ibope, Chile

Elias Selman CarranzaIbope Time Pacific, Chile


Modeling the duplication of vehicles audiences has a long history in our field,...

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