Estimation method for media audience duplication
Patricio Moyano Galdames, Orlando Muñoz Balmaceda and Elias Selman Carranza
This paper describes a method for evaluating multimedia campaigns which consolidates the frequency distributions from the individual schedules of different media into a single distribution.
Estimation method for media audience duplication
Patricio Moyano Galdames and Orlando Muñoz BalmacedaTime Ibope, Chile
Elias Selman CarranzaIbope Time Pacific, Chile
OVERVIEW
Modeling the duplication of vehicles audiences has a long history in our field,...