Establishing the influence of digital out-of-home in building effective social media campaigns

Steve Bernard and Helen Haines

Insights from the fifth wave of Ocean Outdoor and Neuro-Insight’s research into DOOH.

What we already know

For the past 10 years, Ocean has developed a story, rooted in neuroscience, which has helped the industry navigate the challenges and successes of this essential advertising opportunity, considering digital out-of-home (DOOH) not as a silo but as a branding platform like no other. A platform that is complementary to, and creatively challenges, other media platforms and, more importantly, facilitates more engaging decisions.

Using steady state topography, we have measured brain responses to a range of different stimuli that truly quantify what is important in iconic, digital, moving image advertising.

Four previous neuroscience studies have established...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands