ESPN, Inc.: Without Sports campaign

Beginning with its 1979 cable-television launch, ESPN, Inc. (then officially known as Entertainment and Sports Programming Network), strove to build a brand that was synonymous with sports.

ESPN, Inc.: Without Sports campaign

Rebecca Stanfel

OVERVIEW

Beginning with its 1979 cable-television launch, ESPN, Inc. (then officially known as Entertainment and Sports Programming Network), strove to build a brand that was synonymous with sports. After...