Whoozini: New market research mobile app to facilitate new product development and innovation

Kaustuv Mukherjee and Shawn (Sreejit) Roy

Whoozini, a social networking app, applied digital MR tools to provide critical inputs to successful new product development and innovation in the US and Singapore.

Introduction

Key highlights

  1. The key purpose if this paper is to show the application of digital MR tools to provide critical inputs to successful New Product Development & Innovation.
  2. The key differentiation of this research paper is to showcase the application of a digital MR tool that can provide a very important perspective in the process of 360-degree product development – from ideation stage to building the compelling product propositions.
  3. One of the key highlights of this paper is to show how we used a digital app-based MR tool to get critical user feedback that became an important input in...

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