What's right for focus groups now?

This paper is a joint collaboration of two U.S. qualitative researchers who do not necessarily agree on what's right for focus groups now.

what's right for focus groups now?

An interactive panel discussion that will challenge your thinking

Judith LangerRoper ASW andNaomi HendersonRIVA Market Research

Overview

In person focus groups have been a widely used qualitative technique in market and public...

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