What do women really want online?

Familiar magazines can function as a guide for women online. The number of Dutch households connected to the internet doubled in the period from mid-1999 to mid-2000 to a total of 2.7 million, which is 41% of all households.

What Do Women Really Want Online?

The role of magazine brands on the internet

John Rodenburg Research Manager, VNU Tijdschriften B.V., The Netherlands


Up to now, many assertions about the internet had to be backed up by figures from the United...

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