What do people do with their camphones?
Ian Maggs and Britt-Inger Lustig-Bremer
Since its introduction in various markets over the past year or two, Multi Media Message (MMS) photo-messaging has been heavily hyped – firstly, as a potential ARPU-driver for the networks, and secondly, as a potentially significant generator of sales for the handset manufacturers.
What do People do with Their Camphones?
Ian MaggsTRBI (Synovate), United Kingdom.
Britt-Inger Lustig-BremerSony Ericsson Mobile Communications AB, Sweden.
INTRODUCTION
Today, the level of sales of handsets with integrated cameras (camphones) suggests that...