What do people do with their camphones?

Ian Maggs and Britt-Inger Lustig-Bremer

Since its introduction in various markets over the past year or two, Multi Media Message (MMS) photo-messaging has been heavily hyped – firstly, as a potential ARPU-driver for the networks, and secondly, as a potentially significant generator of sales for the handset manufacturers.

Managing across markets
Strategy

What do People do with Their Camphones?

Ian MaggsTRBI (Synovate), United Kingdom.

Britt-Inger Lustig-BremerSony Ericsson Mobile Communications AB, Sweden.

INTRODUCTION

Today, the level of sales of handsets with integrated cameras (camphones) suggests that...

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